When I was searching for entry-level opportunities straight out of college, every email I sent began the same way:
"Hello [insert name],
I’m writing to you today to ask about the job opportunity blah blah blah snoooooore…”
At portfolio school they rewire your brain. You’re looking for a creative job. Do NOT send a boring cover letter. If the creative director can’t stand to finish your email, you think they want to stay at the office until 10pm coming up with hilarious TV spots with you?
I cringed every time I sent a prospective employer another email about vats of popcorn and unicycle-riding monkeys. (That for real happened a lot.) It seemed so.. unprofessional.
But now sitting on the other side of the desk, I totally get it. I’m still pretty low on the totem pole myself, but having a job of ANY kind apparently qualifies you to dish out advice by the truckload. I get polite requests on LinkedIn asking me the best way to break into advertising. After I finish reading these requests I think, “I’d love for this person to teach me the proper way to hold a soup spoon, but I hardly want to work with him/her.”
I get that advertising is a pretty liberal environment. You probably can’t talk about talented monkeys if you’re looking for a bank job. But that doesn’t mean you can’t inject some personality when you’re trying to make a connection. Because even though you’re reaching out to someone with far more power and prestige than you, you’re still talking to a human being. And he/she likes a good monkey joke just as much as you do.